It is a long way...
Now think about the distance these fresh vegetables and fruits travel to the shop and how long they are waiting for someone to lift them into their basket. How fresh are the vegetables which spend a week or even longer time in the shop and how well can they keep their valuable nutrients? It is the sad fact that the time begins ticking away wildly after the vegetables are picked, and the nutrient content, water content, and vitamin content of the products may be reduced by up to 45% between the harvest and sale. However, quick-frozen vegetables and fruits are processed within a few hours after harvesting them.